Black hat SEO

Web definitions

In recent years, the terms white hat and black hat have been applied to the Search Engine Optimization (SEO) industry. …. en.wikipedia.org/wiki/Black_hat_SEO

• breaks search engine rules and regulations
• creates a poor user experience directly because of the SEO techniques utilized on the Web site
• unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.